Semiotics and Art History (What?)

When I initially sat down to read 'Semiotics and Art History' by Bal and Bryson, I was completely dumbfounded. It immediately became a passage that I read as just words and am unable to consume what is actually being said. Obviously, it was largely about semiotics, so I did  take it upon myself to look up the definition of that word (which, again, I was unable to comprehend). It did, however, largely help that the passage was divided in the way that it was. Knowing the title of each section and the general theme really helped in trying to understand what the authors were attempting to convey. I did really enjoy the repeated idea that art is unlimited and there are infinite amounts of interpretations and expansions. If there is one thing that I believe strongly related to art, it is that it may be interpreted in countless different ways based on who is looking at it or what they know, and from what I understood from the passage, I thoroughly agreed with.